the clothes coach
personal styling & clothes coaching
hello there
Lovely to meet you. My name is Alex, I live in Lisbon, Portugal (where I grew up) and I spent over 20 years in the UK, working in digital, broadcast media and content strategy.
I’ve had a lifelong interest (obsession) in fashion and styling, and am often asked for advice on what to wear by colleagues, friends and family. Whether that be what to wear to the office - particularly post-Covid when we all got so used to being so comfy at home - what to wear to a party or important event, or simply what to wear every day.
Deciding what to wear in the morning may seem like the smallest thing in the world, but sometimes, it can feel like a mountain that you just can’t climb on your own.
As a certified professional coach, I help people unlock self-limiting beliefs and I use coaching techniques to help my clients redefine their relationship with their clothes and their wardrobes, with shopping (both practically and emotionally), and with themselves: by working with them on their self-confidence, self-image and body image.
I launched The Clothes Coach (aka Alex’s Outfit) back in 2022. A Coaching and Styling service, designed to help people (of all shapes, sizes, genders and ages) find the confidence to make better styling choices that make them feel and look their best.
Book a free discovery call today to find out more about how we can work together to strengthen your inner confidence and discover your style identity.
about me
my method
My unique method is designed to help you find your confidence through a unique combination of coaching and personal styling. I'm passionate about helping people unblock self-limiting beliefs through coaching and I love helping people decide what to wear and define their personal style.
As a personal stylist, body shape and colour expert, I bring years of styling knowledge and expertise to help you identify what suits you. My goal is to help you find the confidence - and equip you with knowledge and tools - to be able to make better styling choices on your own and stop buying things that don’t suit you.
Having recently trained as a professional coach, I bring everything I’ve learned about deep listening, powerful questions and using my intuition, to create a non-judgmental safe space for us to discover what might be holding you back. As a co-active coach, we create a partnership together and I’m committed to helping you realise your potential, believing that you are resourceful, creative and whole.
What we wear is a central part of our identity and how we want to come across. My passion is to help you find the confidence to wear the things you want to, to talk about what that means to you, and give you the styling tools to cut through the sea of choice and make better decisions.
Read about my coaching practice here.
Book a free discovery call today to get started.
